Master in Global Sports Marketing

The Master in Global Sports Marketing is not just a master´s degree, it is a career booster.

INTERNATIONAL FOCUS
We provide our students, future leaders of the Sports Industry, with all the necessary knowledge in Sports Marketing to work in any market.

TRIPS AND CASE STUDIES
Theoretical knowledge will be complemented with trips included in the Master´s.

QUICK AND DIRECT JOB PLACEMENT
The Master´s in Global Sports Marketing includes a six-month internship programme in some of the most prominent entities in the Sports and Marketing Industry from which students will be able to strengthen their knowledge and skills in this area.

Guaranteed Internships

As part of the academic programme, students will be guaranteed internships in LALIGA, in their associated Clubs/SAD or in Companies and Institutions related to the Sports Industry, to demonstrate their acquired knowledge and professional skills.

Our team will proactively assist students throughout the internship search process by introducing them to available vacancies, supporting them with preparing CVs and interviews

VERSATILE PROFILES - The selection process admits students with different profiles and interests, who share the commitment to act with excellence within the International Sports Marketing Industry.

QUALITY STUDENTS -Academic results, work experience achievements and the ability to integrate into a work group will be assessed.

SKILLS AND GOOD APTITUDES - Special emphasis will be placed on the skills and qualities considered necessary to achieve academic success and participation in the LALI

FUTURE LEADERS IN THE SPORTS INDUSTRY - The objective of the Master´s in Global Sports Marketing (or International Sports Marketing) is to identify, inspire, challenge and train the future stars of Sports Management, those who will lead the growth of the Sector on a Global Scale and the Management of Sports Companies, starting with knowledge of today´s trends.

ALL BRANCHES OF SPORTS MARKETING - The Master´s in Global Sports Marketing will delve deeply into areas such as Sports Sponsorship, Strategic Alliances, Brand Management and Digital Marketing applied to Sport.

MODULE I - INMERSION IN THE SPORTS INDUSTRY
Understanding LALIGA
The Sports Industry
Sports Events
Property Management

MODULE II - SPORTS MARKETING AND COMMUNICATION

MODULE III - Brand Management and Market Research
Brand Management
Rebranding
Brand Positioning and Architecture
Customer Profiling and Segmentation
Consumption Trends
Sustainability

MODULE IV - DIGITAL MARKETING AND STRATEGY
Digital Marketing
Data-driven Strategy
Digital Transformation
E-commerce
Fan Engagement and Customer Journey
Social Media
Branded Content
Disruptive Tecnologies
E-sports and Competitive Gaming
Metaverse, NFTs, Blockchain
Artificial Intelligence

MODULE V - SPONSORSHIP AND STRATEGIC ALLIANCES
Introduction to Sponsorship
Commercial and recruitment
Activation
Measurement
Innovation

Module VI - Innovation and Entrepreneurship
Trends in the Entertainment Industry
Innovation: a competitive strategy
Innovation Methodologies
Technological Innovation

LALIGA
Departamentos de Marketing y Gestión de Fútbol de Clubes Profesionales y federaciones.
Asesorías externas, agencias de intermediación en búsqueda de sponsors y en proyectos Internacionalización de Clubes.
Instituciones deportivas nacionales e internacionales.
Agencias de deportes y entretenimiento, especializadas en asesoramiento deportivo enfocado al Marketing.
Empresas del sector deportivo.
Marcas deportivas