Máster en Marketing Digital
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Online
The EPDM + prepares marketing and communication professionals with an in-depth understanding of all the necessary disciplines as well as providing them with a knowledge of all the key tools for the planning, execution and budgeting of a global marketing plan in an increasingly digital market environment. To achieve this it has an extensive faculty consisting of expert teachers in each subject who accompany the student in an eminently practical learning experience.
Student testimonials
In these lines, I could explain all the positive things that studying the EPDM+ has provided me with, but instead of that, I would like to encourage you to live the amazing experience of this training, as that is what it has been for me. In my case, it has given me a solid knowledge of digital marketing, hours of practice, books to keep on learning, effort, much effort, creativity to face challenges, teachers, and excellent classmates who now are friends.They were 5 intense months that I recommend to anyone who wants to expand their knowledge of an exciting and constantly evolving world,
A profesionales con un mínimo de 3 años de experiencia laboral que quieran asentar o adquirir los conocimientos y aptitudes necesarias para desarrollar su carrera en el área del Marketing Digital o del Negocio Digital, así como para emprendedores que quieren lanzar su propia startup.
1. FUNDAMENTALS OF DIGITAL MARKETING
Search engine marketing: SEO and SEM
Mobile markets Marketing: ASO
Digital analytics and their application to digital
marketing
Email marketing and affiliation
Inbound marketing
PRACTICAL WORKSHOPS
Google Adwords and Google Analytics Workshop
2. SOCIAL MEDIA
Social media strategy
Communication and online reputation
Social media plan
Tools and metrics in social media
PRACTICAL WORKSHOPS
Facebook Ads Workshop
Social media workshop: Project tutoring
3. DIGITAL ADVERTISING AND CREATIVITY
Advertising models and media plans
Market data for media planning (Comscore)
Creativity and branded content
Adserving and formats
Programmatic advertising and RTB (buying and selling)
PRACTICAL WORKSHOPS
Workshop on Digital Advertising and Creativity: Project Tutoring
4. MARKETING PLAN AND BUDGET EXECUTION
Branding construction with digital media
Performance marketing
Planning strategy
Attribution models
eCommerce: how to develop a recruitment plan
Recruitment and loyalty: from eCRM to socialCRM
PRACTICAL WORKSHOPS
Workshop and case studies
Budget planning and execution workshop: Project Tutoring
5. REAL CAMPAIGNS
Definition of strategy
Campaigns on SEM, Facebook, Twitter, email marketing
Analysis of results
6. TRENDS
Marketing trends