• Imparte:
  • Modalidad:
    Presencial en Barcelona
  • Precio:
    6.500 €
  • Comienzo:
    Febrero 2019
  • Lugar:
    Barcelona
    España
  • Horario:
    Tuesday, Wednesday, Thursday 6:30 PM - 9:30 PM
  • Duración:
    150 Horas
  • Idioma:
    El Seminario/Conferencia se imparte en Inglés

Presentación

The EPDM + prepares marketing and communication professionals with an in-depth understanding of all the necessary disciplines as well as providing them with a knowledge of all the key tools for the planning, execution and budgeting of a global marketing plan in an increasingly digital market environment. To achieve this it has an extensive faculty consisting of expert teachers in each subject who accompany the student in an eminently practical learning experience.

Student testimonials

In these lines, I could explain all the positive things that studying the EPDM+ has provided me with, but instead of that, I would like to encourage you to live the amazing experience of this training, as that is what it has been for me. In my case, it has given me a solid knowledge of digital marketing, hours of practice, books to keep on learning, effort, much effort, creativity to face challenges, teachers, and excellent classmates who now are friends.They were 5 intense months that I recommend to anyone who wants to expand their knowledge of an exciting and constantly evolving world, such as the digital one
Raquel Herruzo
Brand Manager at Vocento

Having studied at The Valley has opened me the doors to a new world, the digital one, which is already here. Entities such as The Valley are the ones that enhance this digital change thanks to the training they do. If, in addition to receiving this new knowledge, you meet with great professionals and better people, the only words that come to my mind are those of gratitude. Now I feel ready to face this new stage in my professional life, which I hope will be fruitful
José Rodríguez Prieto
Communication & Product Marketing Manager at Madrid Segway

Dirigido

A profesionales con un mínimo de 3 años de experiencia laboral que quieran asentar o adquirir los conocimientos y aptitudes necesarias para desarrollar su carrera en el área del Marketing Digital o del Negocio Digital, así como para emprendedores que quieren lanzar su propia startup.

Programa

1. FUNDAMENTALS OF DIGITAL MARKETING

Search engine marketing: SEO and SEM
Mobile markets Marketing: ASO
Digital analytics and their application to digital
marketing
Email marketing and affiliation
Inbound marketing

PRACTICAL WORKSHOPS
Google Adwords and Google Analytics Workshop

2. SOCIAL MEDIA

Social media strategy
Communication and online reputation
Social media plan
Tools and metrics in social media

PRACTICAL WORKSHOPS
Facebook Ads Workshop
Social media workshop: Project tutoring

3. DIGITAL ADVERTISING AND CREATIVITY

Advertising models and media plans
Market data for media planning (Comscore)
Creativity and branded content
Adserving and formats
Programmatic advertising and RTB (buying and selling)

PRACTICAL WORKSHOPS
Workshop on Digital Advertising and Creativity: Project Tutoring

4. MARKETING PLAN AND BUDGET EXECUTION

Branding construction with digital media
Performance marketing
Planning strategy
Attribution models
eCommerce: how to develop a recruitment plan
Recruitment and loyalty: from eCRM to socialCRM

PRACTICAL WORKSHOPS

Workshop and case studies
Budget planning and execution workshop: Project Tutoring

5. REAL CAMPAIGNS

Definition of strategy
Campaigns on SEM, Facebook, Twitter, email marketing
Analysis of results

6. TRENDS

Marketing trends

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Publicidad

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