The transformations occurring in the world today require a thorough analysis of new competitive scenarios and the application of new business models. The growing, complex volatility of global economies and their unquestionable interdependence colours our environment with uncertainty and ambiguity.
In this context, professionals must react quickly to change and make decisions according to the new needs of the company, and also think about creating value for stakeholders in the company.
The OBS Executive MBA stresses the strategic, international and innovative vision of business management, meaning that anyone responsible for a business, or a department thereof, must have a holistic view of the company, understanding that any strategic decision must be in line with the company’s strategy and be implemented in an innovative way.
Providing the capacity to develop the most relevant managerial skills continuously.
Providing an integrated, comprehensive view of general management and the role of the company in its wider environment. Knowing the global nature of business activities, differentiating responsibilities carried out by every department in the company.
Giving participants a broad overview of the company, a view of a complex system in a constantly changing reality.
Promoting an attitude of initiative and active management.
Acquiring key knowledge and developing essential skills to strategically manage the business.
Designing innovative strategies and policies that improve business management and business efficiency.
Developing and implementing strategies for growth, adapting to the changing international business environment.
Fostering teamwork and involving all departments of a company in the management of business projects.
Providing participants with solid business training, stressing the latest trends and developments of business management.
Global Economic Environment
Marketing: from Idea to the Market
Strategic Management and Innovation
Corporate Financial Management
Internationalisation Strategies and Global Marketing
People and Talent Management
Operations and Supply Chain Management
Information Systems and Business Intelligence
Customer Relationship Management
Management Planning and Control
Commercial Direction and Sales Management
Investment Valuation and Portfolio Management
Money and Capital markets
Development of Management Skills
Leadership and Change Management
Negotiation and Conflict Management
Final Master´s Project
Developing Strategic Plans
Business Plan/Business Game
The Doing Business workshops cover specific aspects of how to do business and providing services in several regions worldwide. They will focus on the economic and cultural peculiarities of each society, their cultures and subcultures and their influence on trade relations. The workshops will also cover issues related to business protocols and etiquette, as well as discuss how to do business in those regions.
Specific topics covered are regional trading blocs, the advantages and challenges of doing business in such countries, guidance for investors and entrepreneurs, case studies, etc. The workshops will be conducted in Spanish or English.
Meetings with Managers
Above and beyond the case studies for each of the subjects, and the experience of teachers, professionals and actual top-level managers, webinar meetings with top-level managers will be held throughout the programme. Via this platform the speakers share their entrepreneurial experience on innovation, change management and internationalisation. So far we have organised these meetings with directors of IBM, Google, Privalia, Interbrand, Warner Park and Inditex, among others. Merging business reality with a training environment, constantly reflecting on possibilities for improvement, results
in the best situation for students and speakers. This is learning from experience with the added challenge of transforming and improving the same experience.
Global strategic thinking in order to understand and integrate the company as a whole, as well as the geographical environment or sector it competes in.
Increased ability in analysing and synthesising accurately to systematically and realistically identify the factors generating problems or opportunities, in order to make the correct decisions.
Using new business management and decision making technologies effectively.
Improved ability to communicate clearly and convincingly, developing presentation techniques for large audiences and everyday situations of the company.
Ability to adapt to working in teams with people from very diverse geographical, professional, academic and cultural origins.
Ability to achieve a high degree of organisational efficiency in the development of multidisciplinary projects carried out by people located in different environments.
As a result of the above skills, being flexible becomes easier, in order to adapt to change.
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