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Instituto de Empresa
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El Instituto de Empresa, escuela de negocios fundada en 1973, tiene como objetivo formar los mejores líderes en los campos de la creación, la dirección y el asesoramiento de empresas. A través de sus programas de Executive Education, ofrece soluciones innovadoras a directivos de empresas de todo el mundo. Nuestro enfoque desarrolla la visión, habilidades y capacidades de gestión necesarias para afrontar con éxito los retos a los que se enfrentan las organizaciones actuales. Los programas que desarrollamos, abiertos y/o a medida de las empresas, tienen como objetivo proporcionar la mejor experiencia de aprendizaje que se traduce en un impacto directo en la gestión empresarial. ... + info
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Más eventos de Instituto de Empresa aqui.
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Seminario : Strategic Brand Management
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| Imparte |
Instituto de Empresa |
 Imprimir |
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| Fecha |
miércoles, 26 de noviembre de 2008 a viernes, 28 de noviembre de 2008
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 Enviar |
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| Lugar |
Se imparte en Madrid
Direccion :
C/ Castellón de la Plana, 8.
28006
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| Precio |
3.800,00 €
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Tipo de Evento
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Presencial en Madrid
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Programa
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Objetivos:
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Grasp the power of brands as drivers of strategic business growth.
Develop robust brand identities and brand positioning.
Understand the benefits of a well-defined brand architecture and portfolio strategy.
Discover innovative branding strategies and approaches.
Understand the most effective ways to implement new brand strategies.
Realize the value of developing a differentiated customer experience.
Increased knowledge of how to manage the internal politics of implementing brand strategies.
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Dirigido:
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General Managers
Corporate Marketing Director
Directors of Corporate Communications
Marketing Directors
Brand Marketing Managers
Product Marketing Managers
Category Managers
New Product Development Managers
Consultants
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Comentario:
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The program has been designed to push participants beyond simply acquiring new knowledge and skills. As such, it is built around interactive discussions, case studies and teamwork, all of which are intended to expose the participants to the frameworks and tools they will need to succeed in an international business environment.
In order to continue networking and sharing with fellow participants, we will launch a virtual online campus which will help participants to reconnects, recharges and recommits to their strategic and personal development plan.
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The New Strategic Role of Brands - Setting a Framework
Targeting – Focusing on the right customer segments
Brand Identity – Defining brands that truly matter
Brand Architecture and Brand Portfolio Strategy – Organizing our brands to win in the market place
Brand Implementation – Bringing our brand strategies to life
Metrics – Measuring our way to success
Guest Speaker – Insights from the front line
Key Success Factors and Conclusions
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