|
Instituto de Empresa
|
 |
|
El Instituto de Empresa, escuela de negocios fundada en 1973, tiene como objetivo formar los mejores líderes en los campos de la creación, la dirección y el asesoramiento de empresas. A través de sus programas de Executive Education, ofrece soluciones innovadoras a directivos de empresas de todo el mundo. Nuestro enfoque desarrolla la visión, habilidades y capacidades de gestión necesarias para afrontar con éxito los retos a los que se enfrentan las organizaciones actuales. Los programas que desarrollamos, abiertos y/o a medida de las empresas, tienen como objetivo proporcionar la mejor experiencia de aprendizaje que se traduce en un impacto directo en la gestión empresarial. ... + info
|
|
|
Más eventos de Instituto de Empresa aqui.
|
|
|
Seminario : Effective Key Account Management
|
| Imparte |
Instituto de Empresa |
 Imprimir |
|
| Fecha |
lunes, 10 de noviembre de 2008 a miércoles, 12 de noviembre de 2008
|
 Enviar |
|
| Lugar |
Se imparte en (Madrid)
Direccion :
Instituto de Empresa
C/ María de Molina, 27
|
|
| Precio |
3.800,00 €
|
|
|
|
Tipo de Evento
|
Presencial en (Madrid)
|
|
|
|
|
|
|
|
|
|
Programa
|
|
Objetivos:
|
Analyse, identify and prioritize −through segmentation− the value, costs, benefits and risks offered by their key accounts.
Gain a deeper understanding of customer needs.
Manage their Sales Force successfully.
Perceive a global overview of strategic market potential by means of Key Account Management.
Develop and manage a portfolio of valuable and profitable customers.
Improve management skills and competences, including negotiation abilities
|
|
Dirigido:
|
Key Account Managers
Chief Marketing Managers
Managing Directors
Sales Directors
Senior Marketing Managers
Senior Sales Managers
Senior Business Managers
|
|
|
In an environment where markets are becoming more competitive, products and services are rapidly commoditizing, and customers are increasingly savvier and more demanding, the role of the Key Account Manager is becoming more relevant and challenging than ever. In today’s competitive and demanding markets, executives must gain a deeper understanding of customer needs. And therefore, should be able to anticipate potential competitive responses to their actions and provide plausible and profitable solutions. This program is designed to equip account managers with new tools and techniques to help them successfully manage their key account relationships.
Effective Key Account Management is an intensive three-day international program that will provide participants with cutting-edge frameworks, perspectives and techniques to develop and manage value based customer strategies in order to gain a deeper understanding of the whole process of Key Account Management.
|
|
|
|
Solicita información de Effective Key Account Management a Instituto de Empresa
