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Instituto de Empresa
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El Instituto de Empresa, escuela de negocios fundada en 1973, tiene como objetivo formar los mejores líderes en los campos de la creación, la dirección y el asesoramiento de empresas. A través de sus programas de Executive Education, ofrece soluciones innovadoras a directivos de empresas de todo el mundo. Nuestro enfoque desarrolla la visión, habilidades y capacidades de gestión necesarias para afrontar con éxito los retos a los que se enfrentan las organizaciones actuales. Los programas que desarrollamos, abiertos y/o a medida de las empresas, tienen como objetivo proporcionar la mejor experiencia de aprendizaje que se traduce en un impacto directo en la gestión empresarial. ... + info
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Más eventos de Instituto de Empresa aqui.
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Conferencia : Marketing Strategy in Business Markets
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| Imparte |
Instituto de Empresa |
 Imprimir |
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| Fecha |
lunes, 03 de noviembre de 2008 a miércoles, 05 de noviembre de 2008
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| Lugar |
Se imparte en (Madrid)
Direccion :
Instituto de Empresa
C/ María de Molina, 27
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| Precio |
3.800,00 €
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Tipo de Evento
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Presencial en (Madrid)
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Programa
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Objetivos:
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Transform marketing strategies into winning business tactics.
Offer value that exceeds customer expectations.
Build a firm foundation in the specifics of business-to-business markets.
Analyse possible new-market entries and evaluate existing ones.
Generate a global overview of their strategic market potential.
Exploit the impact of new technologies and processes on business-to-business markets.
Develop and manage a wining portfolio of products and services.
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Dirigido:
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Managing Directors
General Managers
Marketing Professionals
Business Development Professionals
Purchasing Professionals
Operations Professionals
Innovation Professionals
Strategy Professionals
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In today’s competitive and demanding business-to-business markets, those executives responsible for marketing their company’s industrial goods and services must successfully anticipate potential competitive responses to their actions while defining a marketing strategy that attracts and maintains their most profitable clients. In a global business-to-business marketplace, this is the challenging but crucial task at hand.
Marketing Strategy in Business Markets is a challenging three-day international executive program that provides participants with cutting edge frameworks, perspectives and techniques to manage their product and service offerings in the non-consumer marketplace. The program focuses on the global business-to-business market, meeting the challenges presented to contemporary marketers across a broad spectrum of industries. This program will help them develop effective marketing strategies for the long-term and generate competitive marketing tactics on four levels: markets, customers, segments, and technology.
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